Content marketing is used by leading brands Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues. Traditional marketing is becoming less and less effective by the minute as a forward-thinking marketer, you know there has to be a better way.Ĭontent marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action. Useful content should be at the core of your marketing
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